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Martin is the director of B2B content and communications agency Itsdevelopmental Ltd, which he set up after 17 years of working in business journalism at Reed Business Information. He works with organisations to help them tell their stories by creating and curating compelling content. He is also an innovator in corporate learning and development (L&D), helping start the L&D Connect Unconferences, successfully designing and delivering four massive, open online courses and launching LearnPatch, a B2B curation platform for learning professional. He won the award for special achievement in L&D at the Training Journal awards 2016.