Elinor Goodman began working as a secretary in advertising. She then worked for the advertising trade magazine, Campaign. From there she had a brief spell on the Daily Telegraph City pages. She then moved to the Financial Times, and was the paper’s first consumer affairs correspondent. After two years she moved to Westministerat for the FTat a time when there were very few women in the lobby She was then approached by Channel Four tobe its first political correspondent. She stayed there for 25 years, most of it as political editor.